GSK Sets UK Toothpaste Brand Aquafresh On Journey Towards 100% Recyclability
Executive Summary
GSK Consumer Healthcare is switching its UK Aquafresh Fresh and Minty toothpaste to 100% recyclable packaging, delivering a “huge positive impact” on the brand’s total brand sustainability and edging the firm closer to its overall goal of having 100% recyclable or reusable product packaging “where quality and safety permits” by 2025.
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