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Coty Extends Winning CoverGirl ‘Clean’ Strategy To Rimmel Makeup, Debuting Now

Executive Summary

Rimmel Kind & Free follows CoverGirl Clean rollouts last year, which have helped to rejuvenate the iconic brand and endear it to a younger audience. Coty’s Consumer Beauty division recorded an 11% increase in FY 2022 second-quarter sales to $570.2m, reported, capturing global market share for the first time in five years.

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