Industry Self-Regulation Reviews Show Influencers Aren’t Ad Claim Compliance Experts
Sustainability claims are growing as targets of reviews by BBB National Programs investigative divisions, which also anticipate more ad violations from online dark patterns in 2022.
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BBB National Programs' Digital Advertising Accountability Program publishes compliance warning reminding businesses that consumers must have control over interest-based advertising, driven by data websites collect. For certain categories of sensitive information, websites should only use the information when consumers opt-in.
Product distribution for Sway Fitness expands to national chain as reach of social media influencers, particularly boys and girls, men and women and groups on TikTok, passes suggesting or recommending to selling products and services.
Similarweb links influencer-led viral videos on TikTok to 85% month-over-month average revenue growth on Amazon for featured beauty products.