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Internet’s Most Buzzed-About Beauty Brands Remain Unchanged, Including MAC Cosmetics – Cosmetify

Executive Summary

Huda Beauty beat out Estee Lauder Companies’ MAC Cosmetics as the most followed and sought-after beauty brand online in Cosmetify’s 2021 Index. Cosmetify ranks the world’s most-searched beauty brands based on Instagram metrics and Google search volume year-over-year.

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