Amazon Becomes ‘Aware,’ Launches Own Eco-Certified Skin-Care And Other Offerings
Amazon is expanding its private-label beauty portfolio with the rollout of Amazon Aware, an ‘everyday essentials’ collection comprising skin care, home and apparel items certified in accordance with its Climate Pledge Friendly program.
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More than 4 in 5 American adults expect companies to be carbon neutral consider a company’s climate impact and sustainability record when selecting a product, research conducted by certified carbon neutral dietary supplement brand Garden of Life reports.
Fungi Perfecti made pledge to reduce its carbon footprint and partnered with Ostrom Climate to calculate its emissions by Greenhouse Gas Protocol Corporate Standard’s three scopes. Annika Greve, director of TerraCycle's Loop North America business development, says “it’s not about getting it perfect, but about starting."
Cosmetic products with “EWG Verified” status are being highlighted on Amazon as offerings that help to “preserve the natural world.” Consumers can look for Amazon’s “Climate Pledge Friendly” logo on product listings and visit product pages for more information on supporting certifications.