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Fragrance Creators Association Aims For 500 Ingredient ‘Stories’ On Conservatory Site By Year-End

Executive Summary

Fragrance Creators Association has expanded the number of ingredient stories on its Fragrance Conservatory website six-fold to 300 since it launched in 2019, with the goal of cataloging the ‘vast majority’ of materials used in the sector. In an exchange with HBW Insight, the association touched on sustainability efforts and its work to mitigate ongoing supply chain woes.

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