Bragg Live Wants Consumers To Know Efficacy Differs Among Apple Cider Vinegar Formats
Bragg Live says its survey highlights misconceptions consumers have concerning health benefits and efficacy of different delivery formats of apple cider vinegar.
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Canadian firm also got agreement from BBB National Program’s appeals panel not to require other changes in ad claims and labeling sought in a challenged by Bragg Live.
Goli Nutrition argues NAD should have declined to review any apple cider vinegar claims because all are challenged in pending litigation. Canadian firm disagrees with NAD findings on Bragg Live challenge and appeals to National Advertising Review Board.