Immune Health Vitamins And Minerals Drove German Supplement Market Growth In 2021
Double-digit increases in sales of omega 3 supplements, vitamin A and D combinations and single product B vitamins helped Germany's dietary supplements market grow by 2.1% to €2.7bn in 2021, according to IQVIA Commercial.
You may also be interested in...
A meta-analysis of studies comprising almost 5,000 participants showed a promising link between a 3-gram daily dose of omega-3s and lower blood pressure in adults with and without high blood pressure.
AESGP Annual Meeting, Day 2 (Part 1): The Future For Europe’s Self-Care Industry Is Bright And Digital
Day 2 of the AESGP’s 58th Annual Meeting in Madrid, Spain begins with optimism about the future of the European self-care industry. Google and IQVIA Consumer Health analyze COVID-19 trends to help industry prepare for the post-pandemic new normal, while Convert Group and Swedish e-pharmacy Meds.se emphasize the opportunity presented by e-commerce for consumer health.
Data from Sempora Consulting shows Germany's OTC market is still struggling to return to pre-pandemic growth levels in the first quarter of 2022. Digging deeper into recent trends like e-commerce and inflationary pricing, the firm suggests a number of points for consumer healthcare companies to consider in formulating their sales strategies for the rest of the year.