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L’Oreal, Estee Lauder Virtual Try-On Tools Captured User Biometrics Without Consent – Plaintiff

Executive Summary

Biometric litigation has been stacking up in state and federal courts, including suits targeting cosmetics companies for alleged consumer privacy violations associated with virtual try-on tools. L’Oreal and The Estee Lauder Companies are among the latest to be hit with proposed class actions in Illinois federal court.

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