Another Advertising Review For Goli Nutrition: Church & Dwight Challenges Ashwagandha Claims
NAD review of Goli claims, looking at weight loss, physical performance, sexual function and sales claims, recommended it modify advertising to avoid conveying implied product efficacy claims for Ashwagandha Gummies and modify or discontinue qualified physical performance claim about ingredient KSM-66.
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Canadian firm also got agreement from BBB National Program’s appeals panel not to require other changes in ad claims and labeling sought in a challenged by Bragg Live.
GOLO expanded its litigation from trademark infringement to allege Goli Nutrition didn’t submit evidence to support claims for its apple cider vinegar gummy supplements challenged in a review by an industry self-regulation program.
Goli Nutrition argues NAD should have declined to review any apple cider vinegar claims because all are challenged in pending litigation. Canadian firm disagrees with NAD findings on Bragg Live challenge and appeals to National Advertising Review Board.