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Culturelle 'IBS Complete Support' Brand Name Among Ad Claims Not Supported In P&G Challenge

Executive Summary

NAD attorneys didn’t act on P&G challenge to i-Health labeling Culturelle IBS Complete Support as medical food. They agreed with P&G’s challenge against claims Royal DSM subsidiary used on packaging and online, including “Living with IBS is difficult, taking Culturelle IBS complete support to help manage symptoms is easy.”

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