Advertisers Using Browsing Data To Target Ads Warned To Be Sure Consumers Have Control
BBB National Programs' Digital Advertising Accountability Program publishes compliance warning reminding businesses that consumers must have control over interest-based advertising, driven by data websites collect. For certain categories of sensitive information, websites should only use the information when consumers opt-in.
You may also be interested in...
Sustainability claims are growing as targets of reviews by BBB National Programs investigative divisions, which also anticipate more ad violations from online dark patterns in 2022.
Dark patterns, a “kind of a scary new phrase,” are “design choices that that manipulate users on a website into making choices that they wouldn't otherwise make,” says advertising law attorney Amy Ralph Mudge.
Mary Engle led FTC enforcement actions including against POM Wonderful’s claims for its pomegranate supplements; Huber is CRN’s scientific and regulatory affairs VP and Amanda Darlington is government relations director; Jones takes charge of Nature’s Bounty supply chain; and Benev Co. names five aesthetic experts to Medical Advisory Board to advance its “medically developed cosmeceutical line.”