Greenwash.com Gallery Of Top Brands’ ‘Mendacious’ Claims Shows What Industry Is Up Against
Executive Summary
Changing Markets Foundation’s greenwash.com lists P&G, L’Oreal and L’Occitane, as well as Coca-Cola, Adidas, Idea and others, among alleged offenders. “We believe that emphasis on recycling, fake small-scale refills and the use of ‘ocean plastic’ are definitely an industry front to continue the status quo of producing increasing quantity of single-use plastic,” campaign director Nusa Urbancic told HBW Insight.
You may also be interested in...
Shiseido Heralds Partnership To Build Circular Economy For Cosmetics Packaging
Tokyo-based Shiseido Company Ltd. has joined with two Japanese plastics manufacturers to create a circular economy for cosmetics packaging that they will invite other cosmetic firms to join.
P&G Gives Europe Solid Bars Of Favorite Shampoos In Recyclable Packaging
The sustainable, practical, functionally equivalent bars are fully available across P&G’s European hair care portfolio, including Pantene, Herbal Essences, Aussie, and Head & Shoulders, the last offering antidandruff benefits. P&G highlighted its sustainability progress in conjunction with the launch on World Oceans Day.
Over the Counter 9 June 2022: Reusable Packaging For Consumer Health Goods With Annika Greve
In this episode, HBW Insight speaks to Annika Greve from Loop and Terracycle about the work that they do reducing waste across industries. Loop works with companies like Bausch+Lomb to create packaging that can be bought, used, and then dropped off in big box stores where consumers regularly shop. The discussion ranges from how greenwashing from companies can harm consumer trust in the industry, to how relatively recent habits of disposability will ultimately drive how companies switch to sustainable practices.