Shiseido Heralds Partnership To Build Circular Economy For Cosmetics Packaging
Tokyo-based Shiseido Company Ltd. has joined with two Japanese plastics manufacturers to create a circular economy for cosmetics packaging that they will invite other cosmetic firms to join.
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Givaudan Pursues Biotech-Based Fragrance, Unveils ‘Wellbeing Solutions’ For Boomers
Givaudan will be working with LanzaTech NZ to develop fragrance ingredients the biotech way, and is launching a Silver Radiance program to meet the wellness needs of adults over the age of 55. Meanwhile, the firm’s fine fragrance sales in the first nine months of 2022 jumped 14.8%.
Greenwash.com Gallery Of Top Brands’ ‘Mendacious’ Claims Shows What Industry Is Up Against
Changing Markets Foundation’s greenwash.com lists P&G, L’Oreal and L’Occitane, as well as Coca-Cola, Adidas, Idea and others, among alleged offenders. “We believe that emphasis on recycling, fake small-scale refills and the use of ‘ocean plastic’ are definitely an industry front to continue the status quo of producing increasing quantity of single-use plastic,” campaign director Nusa Urbancic told HBW Insight.
E.l.f. Facing Off Against Beauty Giants: Third Among Mass Market Brands As Sales Jump 78%
E.l.f. cosmetics climbed to No. 3 brand in US mass market cosmetics, up two slots from a year ago as it surpassed Revlon and CoverGirl. In its recent sales and earnings presentation, it announced sales in its fiscal 2023 fourth quarter jumped 78%.