Bayer Undresses UK Vaginal Health Stereotypes And Stigmas Via Canesten Schools Program
Bayer Consumer Health in a new campaign for UK women's intimate health brand Canesten hopes to “move imagery of real vulvas away from a sexualised depiction and into an informative, educational space to equip young people with the essential information they need to better understand their bodies as well as normalise conversations.”
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The latest marketing news from Germany's OTC market: Stada extends Eunova VMS line with two launches; Bayer adds on-the-go pain relief option with Aspirin Complex; and Pädia launches levodropropizine-based cough suppressants under its Quimbo brand.
Bayer Consumer Health reported sales up in all categories and regions in the first quarter of 2022, with demand particularly high for dietary supplements and cough & cold products.
“This is an amazing time to be in consumer health. Why would you get rid of an amazing business?” says Heiko Schipper, Bayer's consumer health chief since 2018.