GSK Consumer Healthcare Celebrates Pain Release With UK Panadol Campaign
GSK Consumer Healthcare wants to “bring to life the emotional transformation” that UK pain sufferers experience when released from discomfort by analgesic brands like Panadol.
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Round-up of the latest European consumer health market news: GSK sets launch date for standalone OTC business Haleon; BioGaia pens distribution deal for Korea; and Ireland's Revive Active secures investment.
The majority of European consumers use dietary supplements and do so responsibly, a recent survey by industry association Food Supplements Europe shows. Reflecting a common concern for well-being and immunity, vitamin D is the most popular supplement ingredient, followed by vitamin C and magnesium.
European consumers are increasingly turning towards self-care options, research by Stada Arzneimittel shows. Especially in the areas of stress, sleep and mental health, they are seeking out alternatives to conventional medicine, such as dietary supplements, and support from new health technologies, like digital health apps.