Stada’s Natures Aid Launches Children’s Supplement Range In UK
Stada Arzneimittel's UK Natures Aid subsidiary adds a new, fun line of children's VMS products to its portfolio.
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The latest marketing news from Germany's OTC market: Stada extends Eunova VMS line with two launches; Bayer adds on-the-go pain relief option with Aspirin Complex; and Pädia launches levodropropizine-based cough suppressants under its Quimbo brand.
Stada strengthened its position as Europe's fourth-largest OTC player in 2021 as sales at its Consumer Healthcare business jumped by 15%.
Stada has won a two year battle to keep its Hoggar Night sleep aid (doxylamine) available OTC for German adults aged 65 and older.