Over The Counter 8 Aug 2022: The ‘Dos and Don’ts’ Of EU Supplement Innovation, With Mihai Inceu
Executive Summary
In this episode, HBW Insight talks to regulatory expert Mihai Inceu about the challenges of innovating in Europe’s thriving food supplements market. Senior regulatory affairs officer at consultancy firm JensonR+, Inceu highlights some of the issues companies face in putting new wellness products onto the European market, particularly if they want to make health claims for herbal ingredients, also known as botanicals. As well as giving good advice about how to avoid getting into trouble with regulators, Inceu also points to some of the latest trends in this dynamic consumer health space.
Further reading:
CBD Supplements Safety: EU Two Years Behind UK
Lack Of Knowledge About Probiotics Holding Back UK Supplements Market
German Consumer Association Calls For Tighter Supplements Regulation
In $4.4 Trillion ‘Global Wellness Economy’ Of 2020, Supplement Sales Accounted For $137.7 Billion
Snooze, You Lose – Is Innovation Still Possible In The UK’s Sleep Category?
Further Listening
CPHI Podcast Special: The Supplements Market – From Slump to Surge
Over The Counter 26 July 2022: Global Self-Care Trends With J&J Self-Care R&D Lead Adam Ricciardone
Over The Counter 28 Feb 2022: The Future Of EU Probiotics Regulation, With David Pineda Ereño
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Over The Counter Theme Music:
Warm Vacuum Tube by Admiral Bob (c)
Copyright 2019 Licensed under a Creative Commons Attribution (3.0) license