ASA Finds 'Irresponsible' Weight Loss Ad Difficult To Stomach
Vision Healthcare’s Sensilab pulled Facebook advertisements for its weight loss supplements after UK regulator the Advertising Standards Authority launched an investigation into whether the marketing, which featured slim models, was "irresponsible."
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Firm apologized and removed a Facebook post that promised to rid users of stubborn aches and pains after Advertising Standards Authority determined claims were unauthorized.
Belgium's Vision Healthcare - led by Yvan Vindevogel - has strengthened its growing European e-commerce platform with the acquisition of Slovenia's Sensilab.
UK advertising regulator says Easylife said the supplier of Zaeta Slim Patch didn't provide research or other information to support ad claims. The evaluation was the fifth in 2020 of Easylight ad claims, and the second of December.