P&G-Sponsored Beauty Recycling Centers Debut In 25 Walmart Stores
Selected US Walmart stores will help keep “traditionally non-recyclable beauty waste” out of landfills by offering drop-off points for used product packaging. The pilot program is being sponsored by Procter & Gamble Co. in partnership with TerraCycle.
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Governor Gavin Newsom on 30 June signed into law the Plastics Pollution Prevention and Packaging Responsibility Act, which sets thresholds and timelines for reducing plastic use and meeting recycling goals, shifting recycling burden from consumers to producers.
Extended producer responsibility legislation passed last year in Maine and Oregon and is being considered in other states, including New Jersey and Hawaii as of January 2022. The Independent Beauty Association is concerned about a patchwork of laws forming across the US that would significantly challenge small and mid-sized companies.
Increased demand for environmentally friendly and natural-oriented products drive brand expansions at P&G’s Gillette and Native brands. Meanwhile, Harry’s becomes “root-obsessed” with new women’s scalp- and hair-care brand Headquarters.