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OTC Consumer Health Brands Should Not ‘Fear’ Promoting In Physician Channel – Experts

Executive Summary

Consumer health brands with ads in doctors’ offices rank high in credibility among consumers and doctors, noted panelists in a recent CHPA-sponsored webinar. Doctors are significantly more likely to recommend brands advertised in their offices, and 73% of consumers are likely to purchase a brand their doctor recommended within one week, according to studies.

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