Bayer Summons Ghosts Of Dinners Past In UK Rennie Halloween Campaign
Executive Summary
Bayer Consumer Health has taken advantage of UK Halloween celebrations to roll out an innovative, technology-driven marketing campaign to promote heartburn brand Rennie. It features Halloween-themed holograms which appear near fast-food establishments reminding consumers of the acidic consequences of eating certain foods.
You may also be interested in...
OTC Marketing Awards 2022 Shortlist Announced
Find out if your company or agency is among those nominated for this year's OTC Marketing Awards, which takes place on Monday 28 November at the Royal Lancaster London.
Bayer Celebrates Rennie’s 90th Birthday With ‘Flirty’ UK Digital Marketing Campaign
Bayer Consumer Health celebrates heartburn brand Rennie's 90th birthday in the UK with a digital marketing campaign, including a competition for consumers to win a night out at a top British restaurant.
Bayer Crowned Company Of The Year At OTC Marketing Awards 2021
Winners across 19 categories were announced at the OTC Marketing Awards on 1 December, with Bayer securing top honors as OTC Company of the Year.