Bayer Summons Ghosts Of Dinners Past In UK Rennie Halloween Campaign
Bayer Consumer Health has taken advantage of UK Halloween celebrations to roll out an innovative, technology-driven marketing campaign to promote heartburn brand Rennie. It features Halloween-themed holograms which appear near fast-food establishments reminding consumers of the acidic consequences of eating certain foods.
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Bayer Consumer Health celebrates heartburn brand Rennie's 90th birthday in the UK with a digital marketing campaign, including a competition for consumers to win a night out at a top British restaurant.
Winners across 19 categories were announced at the OTC Marketing Awards on 1 December, with Bayer securing top honors as OTC Company of the Year.