Personal Care Next Target For UK Competition Authority ‘Greenwashing’ Audit
Executive Summary
Manufacturers of UK personal care products watch out, the Competition and Markets Authority is on the look-out for false, exaggerated and/or vague sustainability claims, and may be targeting bigger players to make an example for the rest of the sector. And consumer health might be next. HBW Insight returns to advice from marketing expert Jo Stephenson on how to avoid greenwashing, based on the CMA's own extensive Green Claims Code.
You may also be interested in...
Unilever Is Early Target Of UK Authority’s Personal-Care Greenwashing Probe
The UK’s Competition and Markets Authority will investigate green claims across Unilever PLC’s portfolio to determine if they are substantiated. Possible outcomes include closing the case with no further action, securing commitments from Unilever to change practices, or taking the company to court.
EU Commission Vows To Fight Greenwashing Following Website Claims Sweep
Looking at online environmental claims in consumer product sectors including cosmetics, the European Commission and national consumer authorities found problematic vagueness and a lack of easily accessible evidence in 37% and 59% of cases, respectively. Legislation to help remedy the situation is on the way.
Australian Authorities Rebuke Naturals Firm For Greenwashing Products
The Australian Competition and Consumer Commission is making a naturals firm come clean after finding that its products are improperly labeled