Sephora Asks NY Federal Court To Toss Out ‘Clean at Sephora’ False Advertising Suit
Executive Summary
The beauty retailer moves to dismiss a putative class action targeting its ‘Clean at Sephora’ designation for products sold on its website, maintaining its program is a model of transparency. Allowing the case to move forward would “leave no word safe from linguistic manipulation,” Sephora says.
You may also be interested in...
‘Clean At Sephora’ Suit Fails Reasonable Consumer Test; Case Dismissed
Sephora successfully dismissed a putative class action in New York’s Northern District on 15 March, as the judge was not convinced by the plaintiff that a reasonable consumer would read “Clean at Sephora” as meaning “no synthetic or harmful ingredients whatsoever.”
Plaintiffs’ Bar Emboldened As Long As This ‘Amorphous Term’ Persists In Personal-Care Marketing
Beauty and personal-care brands and retailers face an emboldened plaintiffs’ bar challenging “clean” product claims, and that momentum could pick up under MoCRA. But industry is getting “a little bit more aggressive in pushing back,” says Duane Morris attorney Kelly Bonner.
Target Corp.'s ‘Clean’ Marketing Challenged In Consumer Class Action
The mega-retailer is defending a proposed class action in Minnesota federal court over its ‘Target Clean’ marketing and label, which it has awarded "independently" to around 4,000 products in its stores. Consumer plaintiffs allege some offerings contain ingredients on the program's “formulated without” list, as well as other hazardous substances that ought not be in clean products. Pending litigation against Sephora stands to be influential.