Over The Counter 6 March 2023: A Guide To Post-Pandemic Consumer Healthcare Marketing, With Kaizo’s Kerry Lennox
In this episode, HBW Insight speaks to UK PR firm Kaizo’s associate director Kerry Lennox about consumer healthcare marketing in the post-pandemic context. With consumers bombarded by healthcare messaging and increasingly anxious about their health and wellness, Lennox explains how OTC firms can play a key role in supporting responsible self-care. As trust shifts away from governments and scientific experts towards front-line healthcare professionals like pharmacists, OTC brands are becoming more important to consumers, helping them “tune back in” to science-based health and wellness while supporting this crucial part of the healthcare ecosystem.
Outlook 2023: Market Experts On Importance Of Value, Mental Health In A ‘World On Fire’
Top 10 UK OTC Marketing Stories 2022: Switch, Sustainability and Supplements
OTC Marketing Awards 2022: What The Judges Said About The Leading Entries
New UK Health Secretary Wants More OTCs Available And Greater Role For Pharmacists
Personal Care Next Target For UK Competition Authority ‘Greenwashing’ Audit
Over The Counter 14 March 2022: ‘What’s Hot’ In UK Consumer Health? With Stuart Mayell
Over The Counter 31 Jan 2022: Communicating the Science Behind Consumer Nutrition With Nestle Health Science's Anna Mohl
Over The Counter 20 Dec 2021: Navigating The UK Green Claims Code, with PHD's Jo Stephenson
These and all other podcasts are available on the Informa Pharma Intelligence channel on Apple Podcasts, Google Podcasts, SoundCloud and TuneIn - and also now on Spotify Podcasts - and via smart speakers if one of these platforms has been set up as your default podcast provider.
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