P&G Looks To Change Children’s Toothpaste Market With Crest Kids Color Changing
Color of the toothpaste, which P&G North America oral care chief says is “only one of its kind on the market today,” changes from blue to pink after two minutes of brushing.
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P&G To Test ‘Benign Elasticity’ Seen In Q2 With More Pricing Planned
“A world in which all of the market growth is driven by pricing is obviously not sustainable,” CFO Andre Schulten acknowledged in P&G’s fiscal 2023 second-quarter earnings presentation. The firm remains focused on investing in its brands and driving household penetration while weathering economic headwinds and taking additional pricing in February.
P&G ‘Clear-Eyed’ On Challenges Ahead; Growth Will Soften, But Strategic Priorities Go Unchanged
Environmental sustainability and DEI will remain key priorities for P&G as it enters a fiscal 2023 that augurs even greater volatility than 2022. The firm’s net sales for the 12 months ended 30 June increased 5%, or 7% organic, to $80.2bn, propelled by an 8% pricing increase in the fourth quarter.
P&G Launches Crest Densify Toothpaste, Mouthwash Formulated To Re-mineralize Enamel
While active ingredient stannous fluoride is standard for toothpastes, firm says its product’s “premium formula,” used twice a day, re-hardens enamel and prevents future decay by creating 24-hour density protection against density loss.