Firm Touting ACV As Cure-All Says It Can’t Afford Trials To Back Up Claims
Executive Summary
When investigated for promoting apple cider vinegar as a treatment for a myriad of ailments, from lowering cholesterol to preventing colds and flu, UK-based Willy's told the country's advertising regulator that trials to substantiate these claims were "prohibitively expensive."
You may also be interested in...
Immunity Claims Cross The Line In Banned UK TikTok Ad
Claiming in a TikTok post that its Recover dietary supplement can “help your immune system fight back” against an unspecified virus landed UK-based Tonic Health in hot water with the country's advertising regulator.
People On The Move: Appointments At AESGP, Alliance Pharma, FSE, Venture Life
A round-up of the latest appointments in Europe's consumer health industry: AESGP names Haleon's Workman as president; Alliance Pharma shareholders re-elect board; Food Supplements Europe re-elects Stada's Šímová as chair; and Venture Life announces departure of co-Founder and CCO Daly.
Sweden Drops Plans For Max Levels In Supplements After Commission Consultation
Sweden will not introduce proposed limits for vitamin D and iodine in dietary supplements after the European Commission warned it would create a disproportionate barrier to trade with other EU member states.