Firm Touting ACV As Cure-All Says It Can’t Afford Trials To Back Up Claims
When investigated for promoting apple cider vinegar as a treatment for a myriad of ailments, from lowering cholesterol to preventing colds and flu, UK-based Willy's told the country's advertising regulator that trials to substantiate these claims were "prohibitively expensive."
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Immunity Claims Cross The Line In Banned UK TikTok Ad
Claiming in a TikTok post that its Recover dietary supplement can “help your immune system fight back” against an unspecified virus landed UK-based Tonic Health in hot water with the country's advertising regulator.
People On The Move: Appointments At AESGP, Alliance Pharma, FSE, Venture Life
A round-up of the latest appointments in Europe's consumer health industry: AESGP names Haleon's Workman as president; Alliance Pharma shareholders re-elect board; Food Supplements Europe re-elects Stada's Šímová as chair; and Venture Life announces departure of co-Founder and CCO Daly.
Sweden Drops Plans For Max Levels In Supplements After Commission Consultation
Sweden will not introduce proposed limits for vitamin D and iodine in dietary supplements after the European Commission warned it would create a disproportionate barrier to trade with other EU member states.