Still Can’t Cancel That Gym Membership? FTC Proposes One Negative Option Rule To Rule Them All
Commission proposes to modernize, expand, and rename its outdated and underpowered Negative Option Rule
The FTC published a notice of proposed rulemaking on 23 March to update its 1973 Negative Option Rule, which has become obsolete vis-à-vis new marketing strategies in today’s digital world. Proposed amendments would clarify, expand and consolidate negative option-related provisions currently dispersed across different FTC laws and regulations.
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Nutrafol Hair Growth Ads Trigger TINA.org Complaint To Federal Agencies
Ad watchdog group Truth in Advertising, Inc. filed a complaint with the US FDA and FTC over Nutrafol hair growth supplement representations that the organization says are unapproved drug claims and/or don’t meet FTC standards for adequate substantiation, as well as alleged deceptive negative option practices.
In Parting FTC Shot, Wilson Pins Negative Option Proposal To Democrat Majority Overreach
“The rule would capture misrepresentations regarding the underlying product or service wholly unrelated to the negative option feature,” says Christine Wilson in dissenting statement on FTC’s notice of proposed rulemaking.
FTC ‘Dark Patterns' Enforcement Policy Darkens Public Input On Rule, Commissioner Wilson Argues
Wilson’s dissenting statement isn’t first time she's disagreed with Democrat majority on the five-seat commission after four years of a Republican majority. Her statement made clear her argument the commission has over-stepped its authorities more than once.