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'We Are All Sensitive' – J&J Launches UK PR Campaign For Aveeno Skin Care Brand

Executive Summary

J&J has launched a PR campaign for its UK skin care brand Aveeno featuring images of female public figures who it said are “often assumed to be ‘tough’, but who too feel vulnerable in their own skin.” The campaign coincides with an environmentally friendly refresh of the line, including a recyclable pump for all body lotions. 

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