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Coty Touts ‘Huge Potential’ In China With Lancaster Skin Care, Rising Fragrance Opportunity

Executive Summary

New York-based beauty giant says its strategic bet on skin care in China is starting to pay off with strong consumer response to the recent launch of Lancaster Ligne Princiere. Meanwhile, the firm is ready to deploy its prestige fragrance brands strategically in the country as consumers gravitate increasingly to high-end perfumes.

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