HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

How Eurofarma Cracked Brazil

This article was originally published in Scrip

Executive Summary

Firms that want to succeed in Brazil could learn a few things from Eurofarma, the country's fourth biggest company. A very big and highly prized sales force, large reinvestments and a broad portfolio are some of the reasons behind the home grown firm's success, explained Martha Novelli Penna, vice-president of strategy and innovation, and Maria del Pilar, director of sustainability and new business. And now with Brazil sewn up, the company is focusing on conquering the rest of Latin America.

Advertisement
Advertisement

Topics

Related Companies

Advertisement
UsernamePublicRestriction

Register

SC029659

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel