SHISEIDO PURENESS SKIN CARE TARGETS WOMEN IN THEIR 20s
This article was originally published in The Rose Sheet
Executive Summary
SHISEIDO PURENESS SKIN CARE TARGETS WOMEN IN THEIR 20s and early 30s with skin types ranging from oily and problem-prone to normal and normal/combination. The 10-SKU line is designed to address the concerns that women in this age group have about their skin such as oil t-zone, blackheads, acne and enlarged pores, in addition to influences including the environment, lack of sleep and stress. Pureness is launching in the U.S. in August, followed by the U.K., France, Italy, Germany, the Netherlands and Spain in September. The products range in price from $15 to $20 suggested retail.
You may also be interested in...
Marketing In Brief
Olay goes holistic: Procter & Gamble expanding Olay skin care line with Ohm bath & body care this summer. Experiential body care products will retail at mass market, but feature a more specialty positioning. Ohm marks departure from current Olay skin care offerings, such as Olay Total Effects, which address anti-aging benefits...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program