Marketing in Brief: Revlon
This article was originally published in The Rose Sheet
Executive Summary
Revlon: Adds actress Halle Berry to roster of "celebrity spokespersons," the company announced March 15. Berry's first appearance will be a 60-second commercial airing during the Academy Awards March 25. The spot, also featuring Revlon faces Cindy Crawford and Claudia Schiffer, will advertise the company's "In The Flesh" spring color collection. Berry's responsibilities at Revlon will include advertising and promotional activity as well as participation in the firm's "cause-related women's health programs" and corporate image activities, Revlon said...
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