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In Brief: Lamaur

This article was originally published in The Rose Sheet

Executive Summary

Lamaur: Will downsize by approximately 90 people as part of a management plan to "reduce overhead and conserve cash," the company announced Dec. 22. The hair care firm additionally will make cuts in its brand investment spending and put off further development of advanced technology, Mill Valley, Calif.-based Lamaur said. The cutbacks "are expected to reduce costs at corporate headquarters by approximately 30% in 1998," the company predicts. Lamaur estimates it will take a net loss of $18.5 mil. for 1997 due to increased marketing expenses, with expected net sales of approximately $118 mil. Lamaur manufactures and markets mass market hair care brands including Willow Lake, Perma Soft and Salon Style...

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