Gillette Mach3 shave system represents $750 mil. R&D, manufacturing capital investment.
This article was originally published in The Rose Sheet
Executive Summary
GILLETTE MACH3 DEVELOPMENT REPRESENTS OVER $750 MIL. INVESTMENT in manufacturing capital and research and development, the company said. In addition to R&D costs, the figure includes the expense of reconfiguring manufacturing facilities, purchasing new equipment and training employees to produce the three-bladed wet shaving system, which Gillette calls the "most important new product" in its almost 100-year history. The company has filed over 35 patents for Mach3 to protect its investment.
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