Cover Girl Smudgeproof Mascaras To Be Backed By $30 Mil. In 1999
This article was originally published in The Rose Sheet
Executive Summary
Cover Girl's reformulated smudgeproof mascaras incorporating the patented "Clean Look" technology will be backed by $25 mil. to $30 mil. in advertising and promotions in 1999, Procter & Gamble said. The campaign represents Cover Girl's largest mascara marketing effort to date.
You may also be interested in...
Cover Girl
Remarkable Washable Waterproof Mascara, a reformulation of Remarkable Mascara, bows in April. The mascara continues the overhaul of Cover Girl's mascara stable that began with updates of Natural LashDarkener, Professional Advanced Mascara and Super Thick Lash Mascara (1"The Rose Sheet" Oct. 5, 1998, p. 3). Like earlier reformulations, Remarkable Washable Waterproof Mascara uses Cover Girl's "Clean Look" technology - formulated with a triple polymer system, film-strengtheners and hard waxes - to create a product that is long-wearing yet easily removed with soap and water. Available in Black, Soft Black and Black-Brown, the waterproof formula will sell for $4.95
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program