P&G's Pantene Ultra-V Upgrade Counters Sluggish Hair Care Sales
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble will restage its hair care market leader Pantene Pro-V brand with a new name, updated formula and packaging changes. Newly designed Pantene Ultra-V, available in January or February, will offer a superior shampoo and conditioning formulas in addition to carrying a new, consumer-preferred fragrance, P&G said.