Lauder Internet Case Could Start "Landslide Of Lawsuits": Trademark Firm
This article was originally published in The Rose Sheet
Executive Summary
Estee Lauder's lawsuit filed against Internet search engine Excite, Inc. and on-line retailer The Fragrance Counter is generating intense industry interest as the first case ever filed for trademark infringement over a keyword purchase, according to a research firm specializing in trademark and copyright services.