Avon Hydra Finish
This article was originally published in The Rose Sheet
Executive Summary
Lip color is a "revolutionary" patented water-based formula that "glides on with a refreshing feel," the direct retailer said. The dermatologist-tested lip product's gel-base complex contains 10% water to "cushion lips with creamy color" and vitamins A, C and E to nourish and protect. The lip offering is available in 16 colors for $7 apiece. The direct marketer also expects to debut a skin clarity product and a significant anti-aging item, one of which should come to fruition by the end of 1999
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Hydra Finish
Stick Foundation SPF 8 contains a water-infused polymer gel system to "keep skin continuously moisturized," Avon claims. The portable stick makeup applies "refreshingly cool" before drying to a powder finish. The foundation can be used as base foundation or cover-up to conceal imperfections. Sixteen shades will cost $9 each. Hydra Finish Soft 'N Natural Lash Color contains the same hydrating gel-based formula found in the stick foundation. The mascara will come in black and brown for $5.50. Both products will be available in May. Hydra Finish Lipstick bowed in early 1999 (1"The Rose Sheet" March 8, 1999, Marketing In Brief)
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