Arm & Hammer Advance White Toothpaste: Whiter Teeth, "Just One Tube"
This article was originally published in The Rose Sheet
Executive Summary
Television ads for Church & Dwight's renamed and extended Arm & Hammer Dental Care Advance White toothpaste line claim the products whiten teeth with "just one tube" - i.e., one month of use. The products are "guaranteed" to work, the ads note. Spots began running the weekend of March 13 during the opening round of the NCAA basketball tournament.
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