Avon Will Double Personal Care Sales To $1.5 Bil. By 2005, Jung Predicts
This article was originally published in The Rose Sheet
Executive Summary
Avon expects to double personal care sales from close to $700 mil. to $1.5 bil. by 2005 as part of the company's continued re-engineering effort and new strategic plan to become "the most relevant, most accessible, most dynamic, most successful beauty company in the world," Chief Operating Officer Andrea Jung told securities analysts March 30.
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Avon supplements
Global nutritional supplement and vitamin line to bow in 2001 under agreement with Roche. Line extensions will follow every year for the next four years. Under the five-year agreement, Roche Consumer Health will develop the products and assist Avon with marketing activities and regulatory consultation. The yet-to-be-named line will be exclusively marketed through Avon representatives, kiosks and avon.com. By 2001, the supplements will be available in Avon's top 15 markets, including the U.S., U.K., Mexico, Argentina and Brazil. Avon expects its overall line of women's "health and well-being products," including vitamins, will generate $200 mil.-$300 mil. in annual revenues within five years. The company announced its intention to explore other product markets, including supplements, last year (1"The Rose Sheet" April 5, 1999, p. 3)
Avon supplements
Global nutritional supplement and vitamin line to bow in 2001 under agreement with Roche. Line extensions will follow every year for the next four years. Under the five-year agreement, Roche Consumer Health will develop the products and assist Avon with marketing activities and regulatory consultation. The yet-to-be-named line will be exclusively marketed through Avon representatives, kiosks and avon.com. By 2001, the supplements will be available in Avon's top 15 markets, including the U.S., U.K., Mexico, Argentina and Brazil. Avon expects its overall line of women's "health and well-being products," including vitamins, will generate $200 mil.-$300 mil. in annual revenues within five years. The company announced its intention to explore other product markets, including supplements, last year (1"The Rose Sheet" April 5, 1999, p. 3)
Avon
Luminosity Brightening Complex, the newest addition to the Anew skin care line, enhances the skin's natural renewal process with its patent-pending Diamonex technology. Oxa-acid, an advanced retexturizer, combats dullness to bring a renewed glow and smooth texture to complexions, while Parsol 1789 and SPF 15 defend against natural aggressors, Avon says. Ads, breaking in November beauty books, will run through January and feature a picture of the 1 oz. silver-capped white jar with the tagline: "Light Therapy (no appointment necessary)." Luminosity will be available in November for $20 via Avon representatives, beauty centers and the Web. Luminosity is expected to help boost Avon's flat U.S. beauty sales (1"The Rose Sheet" April 5, p. 3)