Colgate Dedicates $100 Mil. To Total Fresh Stripe Ad Campaign
This article was originally published in The Rose Sheet
Executive Summary
Colgate-Palmolive is launching Colgate Total Fresh Stripe toothpaste with a $100 mil. advertising campaign that broke the week of April 19. The new minty Total formula became available in stores April 1 ("The Rose Sheet" Jan. 4, p. 6).