SunSpots
This article was originally published in The Rose Sheet
Executive Summary
Indico Technologies launching SunSpots stickers in drug and grocery outlets in preparation for the Memorial Day weekend holiday. The round adhesives, to be worn on the skin, contain photochromic material that changes color after a certain amount of exposure to UVB rays. A full promotional campaign will follow the product launch with cable TV and consumer print ads. SunSpots will be available in three SKUs aimed at children and adults with a suggested retail price of $5.79 for a 20-sticker box
You may also be interested in...
Marketing In Brief
Paco Rabanne sales: Sell-in of Ultraviolet Man scent is double Puig's original plan, USA President and General Manager, North America Beauty Kathy Cullin reports. First-year sales of Ultraviolet Man at retail expected to be $5 mil.-$7 mil., exec adds. Launching now in Macy's East, fragrance is slated to roll out to 600 doors including Sephora, Dillard's and Burdines (1"The Rose Sheet" Nov. 18, 2002, p. 6). Carolina Herrera Carolina women's fragrance, Chic for men scent planned for later in the year. Launches also are planned for Prada, Commes des Garçons...
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program