Elizabeth Arden Brews Up Green Tea Bath/Body Franchise
This article was originally published in The Rose Sheet
Executive Summary
Elizabeth Arden's Green Tea women's fragrance collection will be the beginning of the Unilever division's first bath and body franchise. The initial launch will encompass an all-over scent spray, exfoliating sea salt body rub, bath and shower gel, body lotion and tub tea. Arden will serve up additional Green Tea products in the first half of 2000.
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Elizabeth Arden
Iced Green Tea Cooling Scent Spray combines fragrance of Arden's Green Tea Scent Spray with cooling formula containing patented ingredient Frescolat, company says. Top notes of menthol, bergamot and tart lemon warm to heart of orange, eucalyptus and tamarind and drydown to notes of musk, amber, oakmoss and peppermint, Arden says. A 1.7 oz. Cooling Scent Spray will retail for $28 in July. Arden launched its Green Tea fragrance collection in 1999 (1"The Rose Sheet" May 24, 1999, p. 3)
Elizabeth Arden
Iced Green Tea Cooling Scent Spray combines fragrance of Arden's Green Tea Scent Spray with cooling formula containing patented ingredient Frescolat, company says. Top notes of menthol, bergamot and tart lemon warm to heart of orange, eucalyptus and tamarind and drydown to notes of musk, amber, oakmoss and peppermint, Arden says. A 1.7 oz. Cooling Scent Spray will retail for $28 in July. Arden launched its Green Tea fragrance collection in 1999 (1"The Rose Sheet" May 24, 1999, p. 3)
Bulgari HydraThe Vitalisant Skin Care Builds On Tea-Infused Fragrance Stable
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