Pierre Balmain Cosmetics, Skin Care Enter Direct-Selling Arena
This article was originally published in The Rose Sheet
Executive Summary
The Paris fashion house Pierre Balmain is marketing its new color and skin care collections through a network of sales associates, a team that should reach 10,000 by the end of 1999, the company said. The upscale Creative Color Cosmetics and Perfecting Skin Care also are available via a toll-free number and an Internet store at www.pbcosmetics.com.
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Pierre Balmain
Perfecting Skin Care Hydrating Mask targets dry, sensitive skin, while new Purifying Mask is designed for normal and oily skin, licensee Luxelle says. The masks cost $26 each. Facial Exfoliant's soothing and moisturizing formula for all skin types retails for $30. Like the existing line, the products contain menthol, lavender and rosemary essential oils, stimutex and vitamins C and E. The additions are available through Luxelle; Pierre Balmain entered the direct-selling distribution channel in 1999 (1"The Rose Sheet" June 14, 1999, p. 15)
Pierre Balmain
Perfecting Skin Care Hydrating Mask targets dry, sensitive skin, while new Purifying Mask is designed for normal and oily skin, licensee Luxelle says. The masks cost $26 each. Facial Exfoliant's soothing and moisturizing formula for all skin types retails for $30. Like the existing line, the products contain menthol, lavender and rosemary essential oils, stimutex and vitamins C and E. The additions are available through Luxelle; Pierre Balmain entered the direct-selling distribution channel in 1999 (1"The Rose Sheet" June 14, 1999, p. 15)
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