Dior's Three-Year Beauty Plan Expected To Double U.S. Business - CEO Brady
This article was originally published in The Rose Sheet
Executive Summary
As part of an aggressive plan to more than double Christian Dior's U.S. beauty business by 2003, President and CEO Robert Brady is ramping up its national advertising support and in-store sampling efforts and lighting a fire under its product introduction schedule. Christian Dior is awaiting final approval of the plan from parent company LVMH.
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