Helena Rubenstein Launches Customized Force C Premium Skin Care Serum
This article was originally published in The Rose Sheet
Executive Summary
Helena Rubenstein will introduce Force C Premium pure vitamin C customized concentrate in three strengths - 5%, 10% and 15% - on Sept. 15, the L'Oreal division said. In the U.S., the serum will bow in the HR Beauty Gallery in Manhattan, which opened in April to herald the relaunch of the Helena Rubenstein brand (1"The Rose Sheet" April 12, Marketing In Brief).
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Helena Rubenstein
Cosmair division celebrates brand's re-entry into the U.S. market and the debut of its Soho, New York City flagship spa and retail store, the HR Beauty Gallery, April 8. The retail environment offers a full range of skin care and color cosmetic products - from masks and cleansers to black lipsticks and multi-colored glitter gels. Skin care formulations include Force C anti-aging products as well as Mat Specialist for oily skin and Hydro Urgency for dry skin. Highlights of the color collection include transfer-resistant Rouge Forever Tenacity Lipstick, transfer-resistant Spectacular Makeup SPF 10 foundation, Color Firmness Energizing Tinted Moisturizer SPF 12 with vitamin B and mineral salts. The four mascara formulas are Generous Thickening, Spectacular Lengthening, Vertiginous Curling and Long Lash Spike Effects
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