Shiseido Energizing Fragrance Expands Company's "Aromachology" Focus
This article was originally published in The Rose Sheet
Executive Summary
Shiseido Energizing Fragrance, bowing in October, is positioned as a scent that "revives a woman's spirit, thereby enhancing her confidence and balance," the company said. The new entry is a counterpoint to Relaxing Fragrance (1997), which is said to "calm" the wearer and "provide solace to the senses."