Mitchum
This article was originally published in The Rose Sheet
Executive Summary
Cool Dry and Lady Mitchum Cool Dry antiperspirants use a hydrosolid technology to "glide on fast, cool and dry and activate on contact," Revlon claims. Mitchum Cool Dry's water-based formula breaks away from traditional wax- and oil-based products that make some solids less effective and leave behind a white film, Revlon said. Available now in mass market accounts, the men's antiperspirants are offered in Fresh, Unscented, Mountain Air and Super Sport scents and Lady Mitchum comes in Powder Fresh, Shower Fresh and Spring Fresh scents. Both are $2.95 for 1.5 oz. and $3.95 for 2.5 oz
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