Decleor's Aromantic Inaugural Scent Evolved From Aromatherapy Foundation
This article was originally published in The Rose Sheet
Executive Summary
Decleor's Aromantic women's fragrance launch will build on the company's foundation as an aromatherapy-based skin care manufacturer.
You may also be interested in...
Eve.com
Company is "first online beauty products retailer to employ a TV ad campaign," eve.com claims. The TV effort, which broke Sept. 6 in major cities, follows print ads that premiered earlier this summer (1"The Rose Sheet" Aug. 9, p. 6). Like the print ads, TV spots feature "colorful, unusual creatures from nature." In the print campaign, the creatures are shown alongside makeup items that match their colors and textures, while in the TV spots, each creature "delivers color to transform a woman's lips, eyes or nails." Both campaigns were designed by Arnold Ingalls Moranville (San Francisco). Eve.com expects to spend about $20 mil. in online and offline advertising in its first year; the site has been up and running since June (2"The Rose Sheet" May 10, p. 6). Separately, eve.com will begin offering the Lorac makeup artist brand
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program